The 11th Multimillionaire Business Achiever (MBA) award was handed to Malayalee businessmen who have assets of over Rs 2500 crore and those who are engaged in social welfare activities. This year’s MBA award was presented to Dr Viju Jacob the managing director of Synthite Industries Pvt Ltd. The winner gets the opportunity to enter the world’s richest club, Federal International Chamber Forum (FICF). The awards ceremony was held on November 23 at the Le-Meridian Hotel, Kochi. The managing director and CEO of Manappuram Finance Pvt Ltd Mr V P Nandakumar was the chief guest for the award ceremony. Spices have always been an irreplaceable factor in Indian cuisines. And our country continues to be the world’s biggest producer of spices. Synthite, which is today the largest supplier of Spice Oils and Oleoresins in the world, was established by C V Jacob in Kolenchery in 1972.
For Dr Viju Jacob, the desire for excellence started right from his childhood. After schooling in Kochi, he moved to Thiruvananthapuram to pursue his graduation. His father, the visionary and founder of Synthite Industries Limited, C V Jacob, wanted him to grow up with independence and develop himself. After graduating in economics and then pursuing commerce at Sacred Hearts College, Thevara, he stepped into his father’s business, helping him get a foundation in the principles of business from an early age.
Not long after joining Synthite, his father gave him the first independent assignment when he was tasked with expanding the business to Australia. He took it as an opportunity to develop his marketing acumen. Soon he finalised a tie-up with an agency that had been extremely successful in the Australian market.
Along with the commerce in spices and flavours, Synthite entered the hospitality sector at Viju’s initiative by developing a vacation resort in Cochin that presently have a 5-star deluxe recognition and another apartment hotel. Synthite has effectively expanded throughout the years, introducing more and more products and services since its founding in 1972. Customers can choose from more than 500 different product variants offered by Synthite. Spice powders with the brand name “Kitchen Treasures” were introduced in the retail sector of Kerala in 2012. With an annual turnover of more than Rs 2,000 crore, Synthite has grown to become one of Kerala’s top business corporations under Viju’s direction.
Viju ensures that neither he nor his colleagues are ever discouraged by the challenges or any disappointments since he feels that overcoming barriers in the business world is a necessary part of the process. His guiding principle was to learn from your errors and move on from setbacks with a positive attitude so that nobody could fail you. Never keep information to yourself; always share it with others.